China Wine Industry is Pioneering the Global Alcohol Beverage Sector

The young people’s lifestyle in China is rising up to new horizon. A lot many working class and college going adults are getting selective about what they should eat or drink. In midst of this, the wine market of the country is taking a turn towards capturing the hearts of youth. While in traditional times, wine as an alcoholic beverage was consumed more as a high-end product, now youngsters prefer this drink for celebrations, parties, and even in daily intake. Obviously, this trend has allowed local brewers and vineyard farmers to take advantage of this opportunity to expand their business.

Also, this Asian giant is having largest consumer base for red wine, which foresees 155.4 million cases sales every year against 141 million of Italy, and 150 million in France. The China wine market is flourishing day and night with the country marking second in the world at largest vineyard area (799.000 hectares).

The first position belongs to Spain at 1.020.000 hectares. People have brought this beverage from shopping shelves into their homes as a refined companion to dinners, anniversary parties etc. it has been found that wine consumption scores high among women as well.

Chine Wine Consumption Pattern

There is a constant shift among wine consumers. The high-end connoisseurs customer segment is still strong, but the wave of ‘developing drinkers’ is much more powerful. As disposable incomes of citizens have increased, new generation of drinkers who tend to purchase alcohol at entry-level cost are on hike. But, wine market China faces a challenge. It is fairly new in the market, and it will take sometime until a breakneck speed is gained against the competitors.

New vines are said to produce thinner wines. Thus, to achieve quality beverage, the country has to wait for few more years. A study conducted on more than 2,000 upper middle class urban revealed that 19% of the participants belonged to imported wine drinker category. Many of these were in early 20’s and 30’s, people from high-earning professions and common man. The wine market is now moving from luxury oriented to suit everyone’s needs.

Global Wine Production and China

As wines have a unique taste, and fruit based, many prefer it over other alcoholic drinks. It is then that price becomes just a number in consumer’s mind, especially for those who can afford to buy expensive drinks. In high-profile business meets and restaurants, wines are always a specialty. Maybe, the China wine market is young, but it is making a huge progress in global arena, and may be set next to France and other European competitors as an equal.

France has 46.6 million hectoliters of wine production, followed by 44.7 million hectoliters from Italy, and Spain generating 41.6 million hectoliters. These regions occupy the first three places in global wine produce rankings.

The wine market China is posed at the 9th position having around 11.1 million hectoliters production. The figures would however grow in the next few years, and China may make Asia proud in alcoholic beverage industry more than ever soon.