Synopsis
This report presents the findings from a survey of 110 media companies regarding
their Information and Communications Technology (ICT) investment trends. The
survey investigates how media companies currently allocate their ICT budgets
across the core areas of enterprise ICT expenditure: hardware, software, IT
services, communications, and consulting.
The ICT investment trends in the media industry report
illustrates the core technologies that media companies are investing in,
including mobility, business intelligence, and cloud computing. The survey also
highlights the approach to purchasing technology adopted by media companies.
Through Kables survey, the report aims to provide a better insight to ICT
vendors and service providers when pitching their solutions to media companies.
The report focuses on media companies ICT expenditure trends for specific
technology areas, identifying the top three IT projects, and understanding the
primary objectives of various systems components.
Summary
The competitive media, publishing, and entertainment industry is transforming as
new players constantly enter the landscape, and as multiple developments take
place in the field of multi-channel content production and distribution. As a
result, in order to gain a competitive edge and boost their revenues, media
companies are increasing their investments in disruptive technologies to produce
innovative content as well as deliver it. With leading ICT solutions, companies
are able to create, edit, and transmit content efficiently and speedily from the
source or event site.
Key
Findings
- Kables survey of 110 respondents shows that media companies are optimistic
about investing in various ICT domains in 2015. The survey further reveals that
media enterprises are increasing their investments in clients, software
licenses, and application development and integration services.
- Rising consumer demand and the need to enhance end-user experience are driving
media companies to focus on product differentiation and invest in customer data
management, and marketing and e-commerce solutions.
- The survey further illustrates that the majority of respondents are currently
outsourcing their applications function, to reduce their application development
and management costs.
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In
particular, it provides an in-depth analysis of the following:
- How ICT budgets are set to change in 2015 in terms of their overall size
- Allocation across the core elements of IT spend, including hardware, software,
services, communications, and consulting
- Distribution of ICT money in areas such as the networks, applications, service
desk, and data centers
- Which ICT functions media companies are interested in outsourcing
- Media companies investment priorities based on their budget allocations across
core technology categories such as mobility, business intelligence, and cloud
computing
- Factors that are influencing media companies investments in each technology
category
- How media companies IT budgets are currently allocated across various segments
within a technology category
- Media companies distribution of their ICT budget across various segments
within a technology category
- Vendor satisfaction ratings for various core and advanced technology
categories
- Insight into media companies preferred buying approaches
- Business and IT objectives that media companies are looking to achieve through
their IT investment strategies
- Factors that are influencing media companies decisions to select an ICT
provider
Reasons To Buy
- Understand how the media companies ICT landscape is set to change in 2015 to
prioritize your target market
- Comprehend how money are being allocated by media companies in specific
geographies and size bands to improve your market penetration
- Make effective business decisions by recognizing the opportunities within each
of the core areas of ICT spend (hardware, software, IT services,
telecommunications, and consulting)
- Realign your sales initiatives by understanding the current strategic
objectives of media companies
- Enhance your market segmentation with the included, detailed breakdown of
opportunities within selected technology categories (mobility, business
intelligence, and cloud computing)
- Prioritize your focus areas by understanding which factors are influencing
media companies decisions when selecting an ICT provider
Understand the changes in customers priorities and identify the business and IT objectives that media companies are looking to achieve through their ICT investment strategies
Understand the changes in customers priorities and identify the business and IT objectives that media companies are looking to achieve through their ICT investment strategies
For
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