With rise of technology and preference for mobile service,
retailers are expanding business opportunities based on 2016 trends and
consumer preferences. Services are becoming more customized, and payment
options are getting easier. With more payment channels going liberal and secure,
the retail industry analysis show that there are bright chances of greater
number of customers to buy products online than from local stores. Here are 10
trends in retail industry for 2016 for B2B and B2C networks.
1.
Cash on delivery option along with card
payments have made it effortless for consumers to purchase anything, anytime
without any worries.
2.
Smartphones will be a major platform for internet
of things, click-and-collect efforts, and synergy programs for retailers in cracking
new business horizons. Pick up in-store experiments with mobile will help
merchants to allow customers purchase goods via mobile phones.
3.
As per retail market research, data
collection will be both on online and offline channels with better analyzing
technologies to assist go digital networks.
4.
Everything will be available in a jiffy, as
emotional experiences of customers would be accounted for, and personalized
options presented in ready mix.
5.
Cloud based solution for retail management
system will be used more often, with multiple channels installed to avail
product access for people. Customer can view sales point of view, inventory and
popular things on display, so as to effective plan their bucket list.
6.
The shopping journey for a person can be
done from one place with absolute no need to travel, while the customer support
technology will be dimensional to reach users instantly.
7.
The retail market research and analysis of
2016 predicts that omnichannel objective will be a priority this year, and frictionless
shopping would be more of an advantage.
8.
Promotions and value rewards will earn more
attention from people, and retailers will seize the opportunity by capitalizing
more on such offers.
9.
Fraud management will be stringent and
numbers of quality security companies will increase given the demand for a
secure shopping experience.
10.
Social platforms would be target to amass
followers and visitors to the websites, while major campaigns will be launched
on social channels to spread the word and launch of brands.