Showing posts with label Market Research. Show all posts
Showing posts with label Market Research. Show all posts

Saturday, 30 April 2016

Business Tricks to Put Up a Successful Market Research Agency

To establish a successful market research business, you may have to arrange few resources, assets, and measure your agency’s scope in the industry. While these activities are vital, you can boost your business ten-folds by following the below mentioned factors


Quality Researchers and Analysts

You need to employ best of the resources, including professional and quality researchers. Proficiency of the people you work with will help cut out business-perfect solutions. The better qualified the analysts are, more the benefit.

They can assist with meaningful and accurate market research reports insight than referring data from secondary resources. You may have to invest a little more but, it would fulfill your long-term goals and give desired return on investment.

Build Your Professional Circle

You may have necessary assets to run the agency, but is it enough for every requirement? May be now, but in future you may be in need of more professionals. Thus, start building your professional circle from the time of company’s inception. It will not only offer you help when needed, but also make the brand more known to people of the industry- which is a hot reason why a client may approach you in the first place.

Give Importance to Clients

Getting a contract or a client must not be the only goal. You need to satisfy them to the best, and offer services that make them loyal to your agency. In market research industry, there are lots of players. To attract and widen clientele, you need efficient customer care, and promptly cater to needs of consumers. For this, it is most vital to have a plan in place, and integrating it with today’s’ trends and innovations.

Plan for the Future

Sometimes to meet the need of the hour, we may often forget to think about coming times. For a market research firm, planning for the future is a must as like for other businesses. A constant SWOT analysis, check on workflow and client satisfaction, along with regular training on job would keep the trade metrics balanced. If you require funds, gather all the financers before you have to perform. If you have the assets for future, the reports would shine through to click success.

Monday, 14 March 2016

5 Must-Do Steps to Conduct Market Research for Small Businesses


Before staring a business, understanding your customers, markets, competitors and other aspects are important. You may have great ideas, but it must meet with the demands of the consumers. For ensuring the strategies are viable, a market research must be conducted to identify the opportunities, target audience, and other information.

5 Things a Market Analysis Must Inform You

To leverage a product/service, learning about what is there or what would be in store for future that every small to large businesses must be aware about. Here are some characteristics a marketing analysis should convey.

1.      Who: You must know who are customers, their gender, age, lifestyle choices, and income bracket. Get details about audience size, behavior, purchasing patterns, sector etc. Also know about the industry, the key players, and competitive landscape.

2.     What: All the quantitative and qualitative aspects of the products or services must be known. What products the consumers prefer or buy the most? What are the annual or monthly sales of competitors? What is the production size, import export ratio? What is the amount of investment and assets required?

3.     When: Duration of business activity is the most important. You should understand the best points of running a trade relating to time, season, occasion etc. or the moment to make maximum profits. The market research reports will allow you to get all the plans in place to customize the brand. Where:

4.     Where: The location of customers should be understood. Are consumer preferring a retail physical location or purchase the services/products over the internet? Where is the sales coming from? Where is the business not working out?

5.     Why: Just launching a company, service, product is not enough. It must have an element of unique selling proposition, and cater to consumer need; otherwise there would be no possible progress. You have to employ accurate industry analysis to find out why certain competitors are doing well than others, and how you can too drive the market.

Steps of Conducting an Effective Market Research

There are several sources from where you can get trustworthy business information. If you do not have an in-house to team to perform the analysis, then hire a professional market research company. Most of these firms are expert in gathering knowledge for the best of client requirements. Look for a budget-friendly agency that serves the following services at least.

1.      Primary and Secondary Data: The agency must use both primacy and secondary data to evaluate your business possibilities. Industry experts, trade exhibitions, published materials, previous researches on similar initiative, raw surveys or interviews on consumers or probable customers must be performed.

2.     Reliable Sample Surveys: The sample size of people must be those willing to utilize your product/service or those using the same of competitors. A sample size must be decided and followed by face-to-face or online interviews, feedback sessions, free trials to the service in question to derive market research and analysis.

3.     Quantitative & Qualitative Research: A quantitative research data will give figures and numbers required to support a business motive. For e.g. percentage count of the consumers providing positive or negative feedback, number of people interested in product, or innovation. The qualitative data will inform about the experience of customers, their behavior and preferences.

4.     Competitors Watch: The market research company should also offer complete details of competitor profiles and their activities. This information will assist you to evaluate what is syncing in with customers needs and demands, and the progressive development plants adopted.

5.     Advice on Marketing Strategies: After putting together information, you can use the services of analysts’ team to strategize a business development plan. Utilize insights and summaries from the industry analysis to formulate and execute promotional, marketing, and sales efforts.

Wednesday, 13 January 2016

7 Market Research Methods to Know Best Places of Beginning a Business


We all know that research and analysis of the market, competitors, industry, on basis of our goals will help jumpstart a business. But, often people/organizations fall short in launching techniques at appropriate moment, and required tools or methods used in the process. Here are few steps you can utilize to strengthen market research reports in knowing the best sections that increment our brand value and business.

1.      Create a Bucket List

The more questions you have, the better. Even the silliest and simplest of queries related to the business can be a turning point for your company. Jot them down in sequence depending on the priority. State your goals, ideas and requirement in crisp words.

2.     Have Discussion with Experts

Before beginning to send out research team or hire agencies for the purpose, have a talk with company and industry experts about the points included in the bucket list. Opinions of professionals will surely act as add on. With their help and advice, you can build a better industry analysis. 

3.     Allocate Investments Intelligently

After having a run over the important aspects, it is time to allocate funds. Invest in areas which are the building blocks for the company. Essentially these are the fixed costs. But, managing the variable costs smartly will also have a say as to the length of the bills. Hire a financial expert, if needed.

4.
     Plan a Strategy

Decide how to go about with the tools developed. Who will perform the tasks and when that will be done? Are you going to outsource the market research reports, panel of professionals, or deploy internal team for it? What is the location from where the surveys etc. will be done?

5.
     Decide on Tools and Techniques

Using the correct marketing research method is necessary to cut down resource wastage. There are several quantitative and qualitative tools (traditional and new media) that you can explore. Online forums, surveys, group studies, face to face interviews, sensory captures, polls, questionnaires etc. are few to mention.

6.     Keep Improvising

While the studies are being conducted, you will gather a huge amount of data. Some outcomes would appeal more to your interest than others. You will come to know which industry analysis is profitable to the company, and the steps that can be eliminated for good. Here you can understand the strengths, opportunities, threats, and weaknesses to your business. It is important to improvise based on the findings.

7.      Apply the Results

Just knowing and keeping on the study will not lead anywhere. Along with improvising, you will have to apply the findings to fulfill the business requirements. After all, the whole intention behind market research reports and such massive efforts are to reach a stable and profitable conclusion. Never stop knowing what the customers need, demand, and what the competitors are doing, which are the niches, and unique selling points to your business.

If you follow the above mentioned methods, you will get a good headway to meet the best places to know where to begin a business. There may be few add on and subtractions to the mentioned techniques, and industry analysis, depending on the needs. But, these tips can surely warm up a start-up or a company, which requires to get back in the throttle to surpass the competitors.

Monday, 19 October 2015

Brake System Market- Global Forecast to 2020



Asia-Oceania is estimated to dominate the brake system market for automotive. The growth can be majorly attributed to the increasing demand of vehicles across the region. As of 2015, China and Japan are estimated to lead the brake system market for automotive in the region, whereas the Indian brake system marketfor automotive is projected to be one of the fastest growing markets. This growth can be attributed to various factors such as growing economy of the country, increasing disposable income, increasing urbanization, industrialization, and rise in demand of automobiles in the country.

Rising safety concerns and regulations have resulted in a boom in the electronically assisted brake market. These factors have increased the penetration of electronic stability control and anti-lock braking systems across the globe. These technologies are estimated to account for over 75% of the market in 2015 and are projected to acquire majority of the market in the next few years.
 
With advancements in automotive brakes, the braking system in off-highway vehicles, locomotive and rolling stock too is witnessing a growth curve. Both the markets, in terms of volume, are projected to grow at promising CAGRs during from 2015 to 2020.
 
The report includes profiles of key players active in the brake system market. The report also provides market dynamics including market drivers, restraints, opportunities, challenges, and key concerns in the brake market. The report covers quantitative analysis as well as qualitative aspects such as Porter’s Five Forces analysis, value chain analysis, and PEST analysis, for the brake system market. This report also provides qualitative data about brake systems.
 
This report classifies and defines the brake system market size, in terms of volume and value. Market size, in terms of volume, is provided in thousand units (‘000 units) from 2013 to 2020, whereas the market size, in terms of value, is provided USD Million. 
 
For more information on this report visit –

Reasons To Buy the Report:
 
This report focuses on key end-user segments of the brake industry – automotive (on-highway), off-highway vehicles, and rolling stock & locomotives. These segments have been studied and analyzed for their market sizing at region, technology and vehicle type levels. Additionally, the report covers various levels of analysis, including industry analysis (Porters Five Forces, industry trends, and PEST analysis, who supplies whom, product life cycle analysis), market share analysis of top players, value chain analysis, and company profiles.
 
These together comprise and discuss the basic views on the emerging and high-growth segments of the brake system market, competitive landscape, drivers, restraints, opportunities, challenges, high-growth regions, countries and their respective regulatory policies, and government initiatives. It also includes a separate section, which provides insights about supplier data analysis.
 
The report would be able to assist smaller firms, established firms, and new entrants to understand the market and help them acquire a larger market share. Firms purchasing the report could use any one or a combination of the below-mentioned five strategies (market penetration, market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market. 

The report provides insights with reference to the following points:

Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for brake systems across regions

Product Development/Innovation: Detailed insights into R&D activities, upcoming technologies, and new product launches in the brake system market

Market Diversification: Detailed information about untapped markets, investments, new products, and recent developments in the brake system market
 
Competitive Assessment: In-depth assessment of strategies, products, manufacturing capabilities of leading players, and their market shares in the brake system market

For More Related Market Research Reports click here: